Pusha T and fashion are synonymous. Don’t take our word for it. The Clipse rapper literally told Vogue that he considers fashion to be part of his DNA. He’s peppered in references to different brands in his raps, and he’s longtime friends with another fashion-forward icon, Pharrell. This bond proved to be beneficial yet again. Pharrell is the men’s creative director for Louis Vuitton. Pusha T, meanwhile, has become the brand’s latest global ambassador.
The collaboration was finalized on July 8. Louis Vuitton issued a glowing statement. “[Pusha T’s] ambassadorial nomination at Louis Vuitton is a testament to his commitment to artistry and a strong personal style,” the brand explained. “Both echoing the maison’s own dedication to unique expression across fashion and culture.” Louis Vuitton also praised the rapper’s ability to bring in different cultural influences to keep the brand relevant. “[His] role as house ambassador underscores Louis Vuitton’s vision of bringing together diverse cultural influences,” they added. “[And] build powerful storytelling within its storied menswear universe.”
Pusha T Previously Walked A Louis Vuitton Fashion Show
Pusha T has some experience with the Louis Vuitton brand. He walked the runway at the Spring/Summer Men’s 2025 fashion show in Paris. He was joined by his brother and fellow Clipse rapper, No Malice. The duo even premiered a song at the event, “Birds Don’t Sing.” While the intermingling of fashion and rap makes seem unique, given Pusha’s main occupation, the rapper has made it clear that he sees the two as one in the same. He told Vogue that he fashion informs the hip-hop experience, the same exact way that hip-hop culture informs the latest fashion trends.
“I’ve never looked at hip hop as just rapping,” Pusha T explained. “It’s also about knowing what the fresh kicks were [and are], coming outside with the fresh fits. It always kept everyone very competitive, and I always looked at this as part of hip hop’s entirety. I’ve never separated fashion from the music.” Pusha’s mission statement is evident in his first Louis Vuitton ad campaign. The rapper is photographed wearing various Louis V items, including chains and a tracksuit. It’ll be exciting to see what Pusha T and Pharrell come up with.
About The Author
Elias is a music writer at HotNewHipHop. He joined the site in 2024, and covers a wide range of topics, including pop culture, film, sports, and of course, hip-hop. You can find him publishing work for HNHH from Monday to Friday, especially when it comes to the coverage of new albums and singles. His favorite artists are Andre 3000, MF Doom, pre-808s Kanye West and Tyler, The Creator. He loves L.A. hip-hop but not L.A. sports teams. The first album he ever bought was Big Willie Style by Will Smith, which he maintains is still a pretty good listen.
